The product carries the IP. The practice installs it.

e2e Flow is the product form of everything this site describes: the continuous end-to-end reference models, worth more than any thousand disconnected pictures, and the practice accelerators that put each practice into action.

Organizations license e2e Flow to own the reference thread, the templates, and the adoption assets inside their own walls. Process Mentors is the consulting partner to e2e Flow: the engagement that stands the system up, tailors it to your domain, and runs the adoption. If you are evaluating the product, the product site has the catalog and licensing. If you are deciding how your organization starts, that is a working session.